A piece of summer, saved for winter.
Vi sparade lite sommar åt dig.
A co-founder invitation from Imani · A venture by Yūkan Labs · Stockholm
The Feeling We Start From
It's dark by four. We're still dreaming of July.
For months, Stockholm lives in the dark. People fly south to buy a week of summer, then come home to the same grey. And in a city where so many live alone, winter can quietly shrink our lives.
The sun sets before five. On dark winter afternoons, even a short escape can feel far away. Winter here is not dramatic — it is quiet, and long.
The Idea
Landa is a place made of mood rooms.
Every room is designed around a feeling you take home with you. Warmth, light, sound, texture and scent do the emotional work.
It opens with Winmer: summer in the middle of winter. Come alone or bring someone. No plane ticket, no headset.
Light
Daylight-quality spectrum, designed to evoke midsummer
Sound
Curated ambient landscape
Warmth
Heated floors and warm air — summer on your skin
Texture
Sand, linen, warm stone
Scent
Sea salt & sun lotion
The First Two Rooms
Two opposite feelings, one pilot
The Retreat
You leave rested.
Warm sand, a shallow pool, beach chairs, a library and a coffee. A little beach day within the city. Nothing to finish, nowhere to rush.
Your pace
Stay a while
Your space
Read, rest, reconnect
The Mission
You leave connected.
A shared challenge with people you have just met. A common enemy, hidden equipment, a clock. Connection happens along the way.
Your challenge
Find the last boat
Your team
Strangers become allies
What Makes Landa Different
Summer you can feel. A story you can step into.
Landa combines a physical summer environment with a choice of quiet retreat or cooperative adventure. Come alone, choose what you need, and let the room shape the experience.
Every room is designed around a feeling you take home with you.
Summer, made physical
Warm sand, light, breeze and sound, designed to evoke summer within the city.
Rest or a rush
One room designed for solitude and recovery. One built around shared challenge. Two opposite feelings, one address.
Arrive alone. Find your part.
Discover supplies, choose your own role, and connect with others through a shared mission.
Category Precedents
Distinctive worlds can become destinations.
US$6.8tn
global wellness economy in 2024
+7.9% from 2023
Global industry context across 11 sectors. globalwellnessinstitute.org · 2024 data published in 2025 report.
Large-scale wellbeing destinations
Therme Group
5.3m annual visitors
across the five-site portfolio announced in December 2025.
Relevance to Landa
Physical wellbeing as a destination at scale.
Immersive art, single venue — Tokyo
teamLab Planets
2.51m visitors in 2025
at a single site, per operator report (Jan–Dec 2025).
Relevance to Landa
Sensory immersion can attract a large audience to one place.
Year-round seasonal experience — Sweden
ICEHOTEL 365
Open year-round since 2016
Ice-art suites, ice bar and daytime exhibition maintained through summer.
Relevance to Landa
A season can become a physical destination beyond its natural calendar.
The opportunity we want to explore
Come for a summer escape; choose quiet rest or connection through a shared mission.
Our next step: test local demand, repeat visits and the economics of a Stockholm pilot.
What's Already Real
Five years of thinking, ready for a partner
Built
Proposed
The idea
Concept
Mood room hypothesis sketched
Exploration
Research
Competitive landscape; VR explored and rejected
Today
Brand live
yukanlabs.com/landa, partner page open
Now
Co-founder
The right partner joins to build it
Next
Pilot design
Scope, site and timing to shape together
The concept
Mood rooms, Winmer and the two-room pilot, explored through research and visual prototypes.
The brand and home online
Landa lives at yukanlabs.com/landa, with a partner page already inviting conversations.
The research
A competitive landscape across Stockholm and the Nordics, plus international category precedents.
A first site vision
Hornstull is a possible neighbourhood. No venue secured yet.
Who I Am
Imani, designer and product thinker
Education
Political Science & Sustainable Development
Systems thinking, policy, sustainability
Education
Hyper Island
Design & Strategy
Agency
AKQA
Creative Strategist — Internship
Infrastructure
UK Rail
Delivery Operations Lead
Studio
Yūkan Labs
Founder
Where I come from
I’m studying Political Science and Sustainable Development, with experience in product design, quality assurance and systems thinking. My background spans Hyper Island, an internship at AKQA and UK rail delivery. I bring these perspectives together to shape Landa’s experience, design and development.
What I bring to Landa
The vision and the story. Experience design where every detail serves a feeling. Systems thinking and the discipline to take something from idea to opening day.
About You
You open doors for ideas that deserve to become landmarks
You open doors
You love pitching, know who to call, and can bring in investors, partners and the right building.
You play the long game
You want to build places that last, not a quick exit.
You lean into the unconventional
"Summer in the middle of winter" excites you. You don't ask for the software version.
You genuinely care about people
How someone feels when they leave matters to you as much as the numbers.
What We'll Figure Out Together
The open questions are the invitation
Proposed roadmap — subject to co-founder agreement and pilot design
First
Validate
Test demand and assess possible sites
Cost the pilot and explore funding
Test sensory effects with specialists
Then
Build
Prototype the retreat and mission
Run small visitor trials
Tune the sensory programme
With evidence
Decide
Agree a viable opening plan
Model operations and break-even
Expand only with evidence
How big?
Rooms spacious enough that nobody has to talk to anyone unless they want to.
How warm, and how green?
Explore warmth, water and light with engineering partners; test energy use and guest comfort.
Where exactly?
Finding the right building: strong floors, good ventilation, the right neighbourhood.
How do we fund it?
Costing the pilot and bringing in the right pre-seed investors and partners.
An equal partnership, built together.
The intention: equal ownership, earned together over time. Shared decisions from day one. Your name on a place that could become part of Stockholm's winter.
Start the conversation
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